Seven Ways To Profit From Co-branded or Rebranded Software Products

Submit The Software To Download Sites

Create fully re-branded versions of a software with new features that will be useful to your customers. Submit it to software listing sites like download.com, tucows.com, snapfiles.com, etc.

Please make sure that your re-branded versions are different from and include additional, useful benefits compared to existing similar products.

Purchase Bonus

Offer the software as an additional bonus when some one buys your your existing product. Bonuses often increase the sales because customers do like getting useful extra offers as part of a purchase.

Make sure that the bonus software is relevant and useful to your customer.

Lead Generator

Provide a free copy of the software as a sign-up bonus for your mailing list subscribers. You will get many more subscribers this way.

Make sure that your mailing list offers a good value. Otherwise people will start using a throw-away email address.

Link-bait

Make a good website around the software. Add additional information, articles and tips and create a useful website. People will often link to good resources.

You will get extra inbound links and good search engine placements. Of course this will work only if you create a site that people will want to link to or has a good "Wow" factor.

Software CD

Create a CD containing the software and offer it for sale along with any direct mail offers you may have. You could also offer it to your existing customers as a bonus.

There are a number of CD creation and mailing services that will allow you to do this. You can even design your on CD cover, artwork etc. and upload it.

Barter

Offer the software to people in return for some thing else, a link to your web page, a review about your paid product or service. Be careful with this. Do this only if you have a good product and are confident that you will get good and honest reviews.

Give away as an unannounced "thankyou" bonus!

Give it to your existing customers as an unannounced special thank you bonus.

This will help retain customers, increse your visibility, customer loyalty and drive repeat sales.